Remembering your history helps tell your story
Any organisation which forgets its past misses out on a great story. It doesn’t have to be a long history but people want to hear about the journey not just the current events. Of course some organisations are stuck in the past and fail to tell the future story. You need to tell all three – History, Current and Future. This helps us see where we – the ‘customer’ fit in the story and join in.
I was recently asked to write an article about ‘Finding a Christian School’ for an online magazine. I wanted to use the opportunity to honour the pioneers of Christian schools rather than just say what schools are now doing.
You can read the article below. Click to open. It uses a clever page turning software called Issuu. It takes some getting used to but is a clever way of having magazines online. I then cover some of the highlights of a school conference that was held in Darwin in July 2011.
The article starts on page 6.