Building a sense of community in a growing school takes work. At Covenant Christian School on Sydney’s Northern Beaches offering a great …
Building community one good coffee at a time
The School Principal as Chief Storyteller
School Principals need to tell stories. True stories and lots of them. A Principal who is out of their office is in a much better …
Buying the Centre for Marketing Schools – My Story
In December 2007 I reluctantly pressed the SEND button on my email and went to bed.
It was an application for a consulting role at a …
When a school forgets its story
My old high school turned 50 this year. I’m not that old yet! As I still live in the same suburb I decided to go …
Remembering your history helps tell your story
Any organisation which forgets its past misses out on a great story. It doesn’t have to be a long history but people want to hear …
School Marketing Aforia Presentation
Each year Dr Linda Vining of the Centre for Marketing Schools holds a School Marketing Aforia. It is a two day gathering. Rather than being …
Photos are powerful in capturing stories
The Royal Easter Show in Sydney is BIG. This event attracts hundreds of thousands of visitors.
I hadn’t been for over 25 years. Why? It just …
A Circus with no story
I took my family to the Circus on the weekend. Why? Because we wanted to do something as a family and there was a large …
Learning marketing from your old school teachers
Which teachers do you remember from school? I finished school in mid 1980’s. Most teachers are forgotten – as is what they taught me. Yet …
The internet is dominated by only 10 websites
I recently watched a webinar on the changing face of the internet. Some statistics startled me.
In 2001 the top 10 websites on the internet generated …