If your business is entertaining kids then parents want to see you in action. Video makes this easy. Miss Fruitcake is Fun, Funky and Fabulous. It is easy to say but video helps her demonstrate it. Words can be cheap – video action shows what is real.

This YouTube channel has only one video so far but it is still effective. The video appears embedded on the home page of the Miss Fruitcake website and has lifted conversion of visitors.